print this 

Strategic business control

1.1. Strategic marketing research
1.2. Business strategy development
1.3. Strategic audit
1.4. Benchmarking

1.1. Strategic marketing research

Clients

• Companies, designing general strategy of business development
  
• Companies, designing a set of marketing activities
  

Threats

• Lack of reliable information about market characteristics and competitive environment
  

Results

• Calculation of the current market characteristics and determination of its predictive indexes
  
• Competition analysis (competitors' profiles, their potential and systems of business organization)
  
• Conclusions concerning the market prospectiveness, expediency of work on it and forms of the business organization
  

Structure of the basic works

• Marketing research
  
• Competitors' analysis
  
• Assessment of the existing plans of business organization and channels of distribution
  
• Market trends determination and future condition forecast
  

Period of duration: 2 - 3 months