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Strategic business control
1.1. Strategic marketing research
1.2. Business strategy development
1.3. Strategic audit
1.4. Benchmarking
1.3. Strategic audit
- Companies, wishing to expertise existing strategy and to evaluate their work efficiency
- Companies, aspiring to prevent losses of the competitive benefits in business and to reveal the missed opportunities in the environment
- Absence of desirable results from existing strategy realization
- New opportunities appearance /threats/risks/environment changes
- Uncertainty in accuracy of current strategy
- Conclusion about accordance of the company's strategy to the existing and predicted business - environment
- Recommendations on the company's strategy changes
- Identification of business strategy (future and current) according to key results
- Analysis of divergences between planned and real strategy
- Lacks (distortions) revealing in strategy realization
- Identification / formulation of problems in realizing strategy
- Working out of recommendations (materials preparation) for decision-making by the results of strategic audit
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